Wednesday, 11 February 2015

Slogan

I've spent some time researching different travel quotes and phrases that I could use for the slogan/catch phrase of my magazine as well as tips on creating a slogan.

I found some tips on how to create a catchy slogan :

Guidelines To Create Great Slogan

  1. Identification. A good slogan must stay consistent with the brand name either obviously stated or strongly implied. It’s better to include the name of your business to it.
  2. Memorable. Some of the best taglines or slogans are still being used today, even though they were launched several years ago.
  3. Beneficial. Reveal your purpose and benefits of the product by conveying the message in consumer language. Turn bad into good. Suggest the risk of not using the product. Create a positive feeling for the consumers.
  4. Differentiation. In an overcrowded market, companies on the same industry need to set themselves apart thru their creative and original tagline or slogan.
  5. Keep it simple. Use proven words and short keywords. One word is usually not enough.
http://www.hongkiat.com/blog/77-catchy-and-creative-slogans/

Some ideas I have had:
  • To travel is to take a journey.
  • Travel: a permanent change in the ideas of living.
  • We travel for fulfilment.
  • To travel is to take a journey into yourself.

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