I found some tips on how to create a catchy slogan :
Guidelines To Create Great Slogan
- Identification. A good slogan must stay consistent with the brand name either obviously stated or strongly implied. It’s better to include the name of your business to it.
- Memorable. Some of the best taglines or slogans are still being used today, even though they were launched several years ago.
- Beneficial. Reveal your purpose and benefits of the product by conveying the message in consumer language. Turn bad into good. Suggest the risk of not using the product. Create a positive feeling for the consumers.
- Differentiation. In an overcrowded market, companies on the same industry need to set themselves apart thru their creative and original tagline or slogan.
- Keep it simple. Use proven words and short keywords. One word is usually not enough.
Some ideas I have had:
- To travel is to take a journey.
- Travel: a permanent change in the ideas of living.
- We travel for fulfilment.
- To travel is to take a journey into yourself.
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