Monday, 16 February 2015

Photos

I've had some problems lately with my photos I had picked to use in my magazine; where they all got deleted, so I have had to spend some time sorted through photos and trying to find the ones I want to use. These are some of the photos I am using for my articles:























Wednesday, 11 February 2015

Slogan

I've spent some time researching different travel quotes and phrases that I could use for the slogan/catch phrase of my magazine as well as tips on creating a slogan.

I found some tips on how to create a catchy slogan :

Guidelines To Create Great Slogan

  1. Identification. A good slogan must stay consistent with the brand name either obviously stated or strongly implied. It’s better to include the name of your business to it.
  2. Memorable. Some of the best taglines or slogans are still being used today, even though they were launched several years ago.
  3. Beneficial. Reveal your purpose and benefits of the product by conveying the message in consumer language. Turn bad into good. Suggest the risk of not using the product. Create a positive feeling for the consumers.
  4. Differentiation. In an overcrowded market, companies on the same industry need to set themselves apart thru their creative and original tagline or slogan.
  5. Keep it simple. Use proven words and short keywords. One word is usually not enough.
http://www.hongkiat.com/blog/77-catchy-and-creative-slogans/

Some ideas I have had:
  • To travel is to take a journey.
  • Travel: a permanent change in the ideas of living.
  • We travel for fulfilment.
  • To travel is to take a journey into yourself.

Thursday, 5 February 2015

Magazine Cover Part 4

This is what I have done today: 
 

  • I have added the rest of the storylines to each side, adding some into boxes, some in different colours, one with a photo alongside it and some just text alone. This makes it more interesting.
  • I have changed the shade of blue used, after discussing it with my peers, which I think matches the colour of the image much better as well.
  • I have added a Bevel and Emboss/Contour effect onto the circle/competition to make it have more of a 3D effect and stand out, off the photo.
  • I need to think of a slogan to feature along the banner at the bottom, but if not I will use this as another way to display a storyline.

Changing Colour Scheme

After realising I want to change the colour scheme/ the shade of blue I have been messing around with shades and colours to find a one I liked. I also asked my peers what they liked best. These were the two options.


 
We all agreed that we liked the second shade of blue better than the original one I was using. I have changed this on my cover as well and also like this.

Monday, 2 February 2015

Contents Page Part 3

Changes I have made today to the contents page:
 
 
  • As you can see I have added in the descriptions in to the storylines in the Features section; this gives the reader a hint of what to expect with the article.
  • I have also added two photos along with page numbers to direct to other articles. This is more interesting and fun then just using text.
 
Some of the photos I used I have edited on Photoshop to make them brighter and have made a separate post to show the before and after differences between these photos.